The Negative Impact of Fake Google Business Profiles on Legitimate U.S. Businesses
Local businesses face an invisible competitor hiding in plain sight: fake Google Business Profiles that steal customers before they even know what happened. This report examines how fraudulent listings and rank-and-rent schemes siphon away leads from legitimate companies, revealing the widespread financial losses and competitive disadvantages that honest businesses struggle to overcome.
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Key Findings
Google removed or blocked over 12 million fake business profiles in 2023 alone
A 2019 investigation found approximately 11 million illegitimate local listings on Google Maps
Businesses in the local Map Pack receive 93% more user actions and 126% more traffic than lower-ranked competitors
61% of people click on one of the top three Google Map Pack results, making fake listings in those positions devastating
What You'll Learn
How fake Google Business Profiles and rank-and-rent schemes work to steal your customers
The financial impact of lost visibility in local search results and Map Pack rankings
How scammers use fake reviews and algorithm manipulation to outrank legitimate businesses
Why 'duress verticals' like locksmiths, towing, and emergency services are primary targets
The operational burden and costs of fighting fraudulent listings
Legal enforcement gaps and what Google is doing (and not doing) to combat the problem
Who Should Read This
Local business owners, service providers in high-risk categories (locksmiths, towing, contractors, medical practices, legal services), marketing professionals managing local SEO, and anyone whose business depends on Google Maps visibility. Backed by documented cases, Google lawsuits, and industry research, this report provides critical insights into protecting your local search presence.